Jeffrey Katzenberg said during a speech at the Licensing Expo, in Las Vegas today, that DreamWorks Animation has acquired all rights to Felix the Cat.
Created by Pat Sullivan and Otto Messmer, the character was the first big animated cartoon star of the 1920s. The character was used as a test pattern in early experimental television - and became a cartoon star all over again, to a whole new generation, with a TV series produced by Joe Oriolo in the 1960s. His comic strip and comic book incarnations have been continuous for 90 years.
“Felix really goes beyond evergreen status and rises to something even more uncommon, as he is a true icon,” Katzenberg said during a speech given to executives from retail, fashion and entertainment.
Felix joins DreamWorks Animation's collection of classic characters acquired from Classic Media in 2012.
(via The Wrap)