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Adam Sanderson To Oversee D23 and The Walt Disney Archives

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by Jerry Beck
January 8, 2014 1:15 AM
2 Comments
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Adam Sanderson has been named senior vice president, corporate communications of The Walt Disney Company, a role that includes oversight of D23: The Official Disney Fan Club, Disney Corporate Creative Resources, and The Walt Disney Archives. He will report directly to Zenia Mucha, executive vice president and chief communications officer of The Walt Disney Company.

Sanderson fills a slot left vacant since the departure of Stephen Clark, former head of D23, last September. D23 runs the D23 Expo fan convention, a magazine and a website catering to the fan base of the Walt Disney Company and the companies legacy.

According to the press release

A 17-year Disney veteran, Mr. Sanderson most recently served as senior vice president, franchise management of Disney/ABC Television Group, where he was responsible for launching, building and sustaining franchises for Disney Channel, Disney XD, Disney Junior, Radio Disney, ABC Family, ABC Entertainment Group, and ABC Daytime. Previously, he served as senior vice president, brand marketing of Disney Channels Worldwide, helping to build High School Musical, Hannah Montana and Disney Junior into franchise successes, and managing all synergy initiatives.

Mr. Sanderson joined Disney in 1997 as vice president, marketing of Disney Channel, and went on to become senior vice president, marketing, of the then-named ABC Cable Networks Group. Prior to Disney, he had been vice president of promotion marketing at FX Networks Inc., promotion director at Condé Nast Traveler, and president and founder of Sanderson Associates, an entertainment-marketing firm.

Jeffrey Epstein will continue to oversee D23 public relations, marketing and fan relations, and Rebecca Cline remains director of the Walt Disney Archives.

Adam Sanderson

(Thanks, Anthony DiPaola)

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2 Comments

  • Joe | January 10, 2014 5:35 PMReply

    @Jason: completely agree. Even if they work with Warners/TCM to do it. Or stream it. Really don't understand why there are so many films, both theatrical and from the anthology series, sitting in the vault.

  • Jason | January 8, 2014 7:05 AMReply

    How wonderful. Now how many unreleased classic Disney films/shows is he going to get Mr. Robert Chapek to release on DVD? At this point, I don't care how far removed the company gets from Walt's Disney, but for heaven sakes, they could at least preserve and make the classic vintage stuff more accessible, like what Warners is doing with their Warner Archive Collection.

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