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An Animated Look At The Licensing Expo

by Jerry Beck
June 20, 2013 3:12 PM
  • |
Zombie Princesses

The Licensing Expo has taken over the Mandalay Bay Convention Center in Las Vegas this week - and the trend is animation, cartoon characters and zombies. 

Armed with my trusty iPhone I roamed the halls and snapped a few pix of interest. First stop, Warner Bros. Consumer Products where the emphisis was on the new CG series, Beware The Batman - and the upcoming Tom & Jerry Show

Warner Booth
Beware The Batman
Tom & Jerry Show

Then I strolled by Dreamworks booth where, in addition to their own portfolio of properties (Shrek, Dragons, Kung Fu Panda, Madagacar, Turbo, etc.), the studio is beginning to exploit their Classic Media aquistitions - Casper, Rocky & Bullwinkle, etc.

Casper licensing

Walked over to 20th Century Fox's booth where I caught a glimpse of the teaser poster for Jorge R. Gutierrez and Guillermo Del Toro's The Book of Life - oh, and there's gonna be an Alvin 4:

Alvin poster
Book of Life teaser poster
A company called WowWee had the idea of taking every Disney Princess and re-making them into Zombies (designed by Toon Studio of Bevery Hills)...

Little Mermaind Zombie

King Features is offering up Betty Boop Zombies, too. Here's the flyer (front and back, below)

Betty Zombie1
Betty Zombie 2

King is also touting the flip side - this cute Baby Boop:

Baby Boop

It wasn't all Hollywood glitz - this booth featuring generic knock-offs was more typical of what was being offered at Licensing Expo 2013

Happy Toon World


  • Messy | June 29, 2013 3:05 PMReply

    I remember going to the Licensing expo when it was in NYC for about 20 years before it left New York. I remember when I was the only one on the web who knew about the damn thing. Sadly, not that many people remember it anymore. It was THE place to get promotional stuff for many projects never to be seen again, like the Jim Carrey version of "Mr. Limpet" Also, early stuff from what WOULD see the light of day. Disney used to boycott it every year until '02 or

  • Mike | June 21, 2013 8:32 PMReply

    Is that new Rocky artwork at the Dreamworks booth?

  • Matt | June 21, 2013 10:40 AMReply

    Betty Boop Zombies??? What the heck? Not only does that look disturbing, but I'm thinking the Betty Boop audience isn't exactly looking for this sort of stuff... At least I'd hope not.

  • Max Masius | June 20, 2013 8:56 PMReply

    I want to know if I can see new pics from Dreamworks Animation, Sony Pictures Animation and more from Licensing Expo 2013.

  • Mark Mayerson | June 20, 2013 5:12 PMReply

    You can always count on King Features to throw their characters at whatever trend is hot at the moment, no matter how inappropriate it is.

  • Roberto Severino | June 20, 2013 8:05 PM

    Must be because of the popularity and massive success of the AMC show The Walking Dead.

  • Johnny | June 20, 2013 3:27 PMReply

    I really wish someone would already put a bullet in the head of this Zombie trend.

  • Roberto Severino | June 20, 2013 8:07 PM

    I don't see it dying down anytime soon. I think the latest season of The Walking Dead got the highest ratings of all time in terms of dramas broadcast on basic cable! I haven't seen much of the show yet but really liked much of the first episode.

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