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Disney's Overhead Advertising for "Planes"

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by Jerry Beck
July 18, 2013 12:01 AM
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As an ex-New Yorker living in Hollywood, I actually enjoy taking the subway in Los Angeles if it happens to go where I need to be. Last night, I had an event on Hollywood Blvd. and instead of fighting the rush-hour/Hollywood Bowl traffic, I hopped the Metro to Hollywood and Highland. 

I've seen all manner of advertising in this town - i.e. mega building-size billboards that rival Times Square - but in all my years of riding subways, this was a first:

Planes Subway 2

Disney has plastered the ceilings of LA subway cars with posters for their forthcoming animated feature, Planes

Planes Subway 1

I almost missed seeing them - I usually look down at my shoes or read a paper to avoid eye contact with my fellow subway travelers (a habit I picked up from my old days in New York). So there you have it: another innovative first from our friends at Disney marketing!

In case you can't read the posters in these iPhone snaps, Disney's Planes opens in theaters on August 9th. 

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More: Walt Disney Pictures, Planes


  • Nic Kramer | July 20, 2013 10:02 AMReply

    To borrow a title from a famous Mickey short, I think the whole plan of this being in theaters is just "Plane Crazy."

  • Ryan | July 18, 2013 9:39 AMReply

    There has been advertising on the ceiling of Chicago trains for years...

  • Javier | July 22, 2013 2:00 AM

    I can back this up. Tropicana's infamous yellow trains come to mind, right after the Marbles: The Brain Store puzzles, Ketel One Vodka, and I think a 3DS ad once, along with numerous other train ceiling ads.

    I will say, Planes seems like the only appropriate ad to be on the ceiling at least.

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