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Disney's Overhead Advertising for "Planes"

Photo of Jerry Beck By Jerry Beck | Animation Scoop July 18, 2013 at 12:01AM

I've seen all manner of advertising in this town - i.e. mega building-size billboards that rival Times Square - but in all my years of riding subways, this was a first: Disney has plastered the ceilings of LA subway cars with posters for their forthcoming animated feature, Planes.
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As an ex-New Yorker living in Hollywood, I actually enjoy taking the subway in Los Angeles if it happens to go where I need to be. Last night, I had an event on Hollywood Blvd. and instead of fighting the rush-hour/Hollywood Bowl traffic, I hopped the Metro to Hollywood and Highland. 

I've seen all manner of advertising in this town - i.e. mega building-size billboards that rival Times Square - but in all my years of riding subways, this was a first:

Planes Subway 2

Disney has plastered the ceilings of LA subway cars with posters for their forthcoming animated feature, Planes

Planes Subway 1

I almost missed seeing them - I usually look down at my shoes or read a paper to avoid eye contact with my fellow subway travelers (a habit I picked up from my old days in New York). So there you have it: another innovative first from our friends at Disney marketing!

In case you can't read the posters in these iPhone snaps, Disney's Planes opens in theaters on August 9th. 

This article is related to: Walt Disney Pictures, Planes

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