They say "any publicity is good publicity" - Hasbro's low-rated kids cable channel The Hub is getting finally getting noticed for something more than it's remake of My Little Pony.
Starting next Saturday, the network will debut SheZow, a new super hero. Secretly he's a 12-year-old boy named Guy, who uses a magic ring to transform himself into a costumed crime fighter. With three magic words, "You go girl!" Guy becomes SheZow - a kick-ass female super hero!
The buzz has already started - The LA Times had a huge front page article in yesterday's Business section and parents groups are showing concern about a transgendered superhero.
Here's the trailer: