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Sony Markets Cloudy With A Chance of Meatballs 2 Using Actual Food!

Animation Scoop By Charles Kenny | http://animationanomaly.com September 5, 2013 at 1:35AM

We've all seen the marketing gimmicks used to flog films, from turning 7-Elevens into Kwik-E-Marts to giant blimps of the characters. Every iteration seems to up the ante, so it comes as a surprise to see Sony engage in some innovative marketing of the traditional kind.
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Cloudy Meatballs Food Truck

We've all seen the marketing gimmicks used to flog films, from turning 7-Elevens into Kwik-E-Marts to giant blimps of the characters. Every iteration seems to up the ante, so it comes as a surprise to see Sony engage in some innovative marketing of the traditional kind.

The release date for Cloudy With A Chance of Meatballs 2 is fast approaching at the end of September, and what better way to promote a film about food than by selling it!

Yes, Sony is driving around the US in not one, but two food trucks (named, appropriately enough, Flint and Sam) and offering a menu that riffs off the evolution of food in the film.

To that end, you can have a 'Hippotatomus', a 'Tacodile' or a 'Subwhale'. (That’s a baked potato, ground chicken taco or sandwich respectively.) You can also have a choice of side dish (all healthy vegetables; another rare occurance.)

What else is there to say? It's a great idea! Food trucks are all the rage at the moment, and Sony could so easily have gone a different, more predictable route but instead decided to do something unique that will connect with audience members all over the country. It’s also free of any age bias; appealing to adults and kids alike.

Sometimes the simplest marketing ideas, really are the best! 


Charles Kenny writes prolifically on his own blog, The Animation Anomaly.


This article is related to: Sony Pictures Animation

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