Sony Markets Cloudy With A Chance of Meatballs 2 Using Actual Food!

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by Charles Kenny
September 5, 2013 1:35 AM
2 Comments
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We've all seen the marketing gimmicks used to flog films, from turning 7-Elevens into Kwik-E-Marts to giant blimps of the characters. Every iteration seems to up the ante, so it comes as a surprise to see Sony engage in some innovative marketing of the traditional kind.

The release date for Cloudy With A Chance of Meatballs 2 is fast approaching at the end of September, and what better way to promote a film about food than by selling it!

Yes, Sony is driving around the US in not one, but two food trucks (named, appropriately enough, Flint and Sam) and offering a menu that riffs off the evolution of food in the film.

To that end, you can have a 'Hippotatomus', a 'Tacodile' or a 'Subwhale'. (That’s a baked potato, ground chicken taco or sandwich respectively.) You can also have a choice of side dish (all healthy vegetables; another rare occurance.)

What else is there to say? It's a great idea! Food trucks are all the rage at the moment, and Sony could so easily have gone a different, more predictable route but instead decided to do something unique that will connect with audience members all over the country. It’s also free of any age bias; appealing to adults and kids alike.

Sometimes the simplest marketing ideas, really are the best! 


Charles Kenny writes prolifically on his own blog, The Animation Anomaly.


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2 Comments

  • sjthespian | September 5, 2013 10:33 AMReply

    In what way is this innovative? It's exactly what DreamWorks Animation and Fox already did earlier this summer with their Dos Bros Taco Truck that traveled the country delivering tacos and advertising for Turbo.

  • Charles Kenny | September 6, 2013 10:59 AM

    The long answer is that it's innovative from the standpoint that Sony did more than simply tart up a regular food truck and haul it around the country. They put some real effort into making the experience fun. The hope is that despite only visiting a few key markets, the people who DO visit the trucks, will spread word of mouth and hopefully produce more ticket sales.

    What makes it interesting is that they could have gone the traditional route by slapping the characters on products sold in every store in the country instead. They didn't (or haven't yet) and that's what makes it innovative.

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