I usually don't cover character merchandise, but these struck my fancy. It doesn't hurt that I'm in the midst of putting together a forthcoming book about Spongebob Squarepants. Nickelodeon has launched a brand-new SpongeBob SquarePants Hot Wheels collection featuring six die-cast vehicles inspired by characters from Bikini Bottom.
Each vehicle features either SpongeBob, Patrick, Mr. Krabs, Plankton or Squidward graphics, specially designed in their likeness.
“We are so happy to have SpongeBob SquarePants join the Hot Wheels family,” said Manuel Torres, Senior Vice President, Global Toys and Consumer Electronics, Nickelodeon Consumer Products. “We continue to push the boundaries of imagination with SpongeBob, and these new cars bring the show’s characters to life in such a unique way; they are sure to provide hours of action-packed adventure for fans everywhere.”
Retailing for $3.49 each, the toys are apparently available now with the others rolling out at stores nationwide later this summer. I think they are pretty cool, myself.