April 11, 2007
The New Academy Doc Rules Debate

As already highlighted by Matt Dentler, there is an extremely important debate going on over at AJ Schack's blog about the new AMPAS rules for Oscar-qualifying documentaries, namely a requirement of a 14-city release in ten different states, in addition to the 7-day New York or Los Angeles run. This seems like a pretty significant change to me, as others have pointed out, but I seek clarification on those additional 14 venues.

While Schnack has AMPAS doc head Michael Apted going on record that places like Boston's Museum of Fine Arts, Los Angeles' American Cinematheque or Columbia's storefront Ragtag Cinemacafe could count towards the 14, "as long as films were advertised and admissions were paid," previous AMPAS rules seem to be a little more strict on the matter.

According to last year's rules, "theaterical roll-out" requirements dictated that venues must:
"Regularly show new releases;" "Charge admission;" "Have regular non-specialized programming open to the general public;" "Exploit and market films through regular listings and advertising;" and "Generally run films for three to seven consecutive days, with multiple showings daily"

Can Schnack or anyone else out there confirm that the 14-city exhibition needn't conform to these rules? And as far as I know, most documentary museum series don't do 3-day runs, with two screenings a day for each individual film, so where exactly will distributor-less movies be going to live up to these requirements?

Posted by anthony on Apr 11, 2007 at 12:36PM
Comments

Who decides what constitutes "non-specialized" and "regular?"


I specifically asked Apted about the theatres in question. The Cinematheque, for example, has a smaller theatre called the Spielberg that has done longer runs of certain films, Hell House and Los Angeles Played Itself come to mind. The MFA in Boston often does long runs for certain films. Gigantic played there for a month with varying times/days. Because we talked with specificity about these venues and how they show films, I take Apted at his word that they would count in the 14 city requirement.

I think your larger question - where will distributor-less movie go to meet the requirements - calls on us as filmmakers to create the sort of grass roots networks of theatres that are open to doing these kinds of runs. But I agree with the Academy that we, as filmmakers, should be doing actual runs, not the sort of "under the cover of darkness" secretive engagements that many have tried to do to meet the Academy's requirements in the past.


I already pointed this out on A.J.'s blog, but with the new rules, all the Emerging Cinemas venues are now eligible to qualify docs for the Oscars. Up until now the issue has been that we don't adhere to Hollywood's DCI standard for digital exhibition. Using that standard makes digital cinema too expenive and unwieldy for smaller films. The Academy change is a step in the right direction. Now we need to lose the requirement for DCI in the NY and LA qualifying runs. Emerging is in the process of uniting independent distributors and exhibitors worldwide around a different standard for independent and international films, which we call i-Cinema. If you want to see the details, go to www.i-cinema.org.


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