October 08, 2007
Doc Depression: Can Nonfiction Bounce Back At Box-Office?

Last month, I wrote some documentary stories for Variety's Independents issue, outlining the troubled time that docs have faced in theaters over the last several months ("'Sicko' success can't cure genre") -- especially when compared to 2005, when at least eight docs achieved multimillion-dollar status (from "March of the Penguins" all the way down to "The Wild Parrots of Telegraph Hill"). But I also suggested this documentary recession could be a temporary one, with the fall's nonfiction releases looking robust, particularly ThinkFilm's "In the Shadow of the Moon" ("Space doc has crossover potential"). But now I'm starting to have my doubts: Are docs in the middle of a full-blown depression?

Over the weekend, Sony Classics' extremely well reviewed "My Kid Could Paint That" (89% on Rotten Tomatoes) earned $28,300 over the weekend, which is great for a documentary opening, but not so hot, considering it went out in seven theaters for a per-venue average of $4,042. If the film has the elbow room to stay in theaters and build word-of-mouth, it's still got a chance. But I'm not so sure that's possible much these days. Similarly, "Lake of Fire" -- Tony Kaye's abortion-doc "masterpiece" (a perfect 100% on Rotten Tomatoes) -- grossed just $3,000 at the Film Forum on its opening weekend.

While "In the Shadow of the Moon" has now reached close to $800,000 after five weeks in release, it also seems to be stalling, with a mere $1,509 per-theater average. At this rate, it's going to take a long time for ThinkFilm to recoup its $2-3 million committment on the film. And if a crowd-pleasing story of soaring American astronauts fighting for dominance in the international space race can't turn the tide for docs, I'm not sure what will.

Posted by anthony on Oct 8, 2007 at 10:47AM
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