By Anthony Kaufman | ReelPolitik March 21, 2006 at 2:22AM
Los Angeles Times film industry columnist Patrick Goldstein jumps on the Netflix bandwagon with this puff piece, "Leveling the field, a rental at a time" writing little that we didn't already know, but it's worth the reminder:
"Because it relies on subscriber ratings and recommendations, and can offer an almost limitless array of product, it creates a level playing field, allowing a tiny indie film to compete with a multiplex monster. It's a great example of what Wired magazine's Chris Anderson calls the Long Tail. Put simply, our culture is increasingly shifting away from a focus on a relatively small number of blockbusters at the head of demand curve and toward a huge number of niches in the tail. If you go to a movie theater or a Blockbuster, the vast majority of business comes from a few dozen films. But at Netflix you can see the Long Tail in action — its subscribers rent more than 95% of its 55,000 titles every quarter."