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Can Fahrenheit Fuel The Corporation?

ReelPolitik By Anthony Kaufman | ReelPolitik June 22, 2004 at 2:47AM

Can Fahrenheit Fuel The Corporation?
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The-Corporation2-book2.gifWith the media firestorm surrounding Michael Moore's Fahrenheit 9-11, opening this week, one might quickly forget the release of another documentary, the far more haunting and just as indispensible The Corporation, a captivating expose of the psychopathic evils of the world's most dominant institution, directed by Mark Achbar (Manufacturing Consent), Jennifer Abbott, and Joel Bakan.

Even I would have forgotten about the film's New York premiere on June 30, had I not received an email from the Corporation folks pleading for support to get the film posted on Apple's trailer website: http://www.apple.com/trailers. "They have a copy," wrote the email, "they haven't put it up." "A little gentle pressure from Corporation fans might be a good idea. All you need to do is email a nice friendly request to trailers@mac.com asking them to put The Corporation trailer up on their site." (You can also see the U.S. trailer directly at: http://www.thecorporation.tv/trailer/)

With liberal activists, Democratic groups, and the curious lining up to see Fahrenheit, The Corporation, sadly, may not only be forgotten by Apple's trailers, but moviegoers, as well. "I think they're highly complementary," Achbar told me recently about both films. "I just want a little space."

But in an ideal world, The Corporation, winner of six film festival Audience Awards, could get a boost from Fahrenheit. Imagine if Moore, for instance, who appears in Achbar's film with some juicy anti-corporate quotes, gave a shout out to their movie while he's being courted by the international press. Somehow, I have a feeling that Moore is too concentrated on getting his own film out to the world to remember the little filmmakers, but one can always dream.

While not so explicit in its attack on Dubya, The Corporation is just as urgent in its call to arms. As Achbar told me, "I don't know how you could live in this country and not see the Bush agenda is the corporate agenda. Everyday, it's so in your face."

This article is related to: Political Docs, Corporate Evils