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Coming to a Cellphone Near You

ReelPolitik By Anthony Kaufman | ReelPolitik February 27, 2006 at 3:32AM

Coming to a Cellphone Near You

Why Movie Theaters are in Trouble: Reason #27

From the New York Times today: "News Corporation to Tap Not Just Its Film Vaults, but Art From the Street"

"In what is the boldest venture yet by an established media company to insinuate itself into millions of cellphones, the News Corporation has created a mobile entertainment store called Mobizzo and a production studio to focus exclusively on developing cellphone entertainment in much the same way that 20th Century Fox creates movies and television."

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