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Can an Indie Movie Rental Store Survive? Counting Down for Video Free Brooklyn

ReelPolitik By Anthony Kaufman | ReelPolitik July 19, 2012 at 9:16AM

With just over a week left in its Indiegogo fundraising campaign, indie movie rental store Video Free Brooklyn -- a relic of a bygone era, attempting to find new relevance in the digital age -- is struggling to meet its $50,000 goal. But with nearly $8,700 raised so far, critic-programmer-proprietor Aaron Hills says he'll have enough to keep the place from collapsing. (Indiegogo participants retain funds raised even if they don't reach their goal.)
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With just over a week left in its Indiegogo fundraising campaign, indie movie rental store Video Free Brooklyn -- a relic of a bygone era, attempting to find new relevance in the digital age -- is struggling to meet its $50,000 goal. But with nearly $8,700 raised so far, critic-programmer-proprietor Aaron Hills says he'll have enough to keep the place from collapsing. (Indiegogo participants retain funds raised even if they don't reach their goal.)

video free brooklyn

"The first $10K will go towards what's most pragmatic, including more/collapsible shelving, repaired floors (we have uneven, crappy, impossible-to-clean linoleum -- when it rains, it pools in different spots), painting, etc," he said, via email. "We've prioritized our wish list depending on how much we get, so A/V equipment is way down the totem pole compared to, say, fixing rotting wood in the outer structure."

Renovations are scheduled to take place during the last two weeks of August.

Hillis, who may be thought to be embarking on an impossible mission, managed to enliven a new alternative film exhibition space in Brooklyn, the reRun Gastropub Theater in DUMBO -- a position which he recently left. So maybe it's not all that unbelievable to create a cinephile's haven in Cobble Hill.

Based on current fundraising levels, Hillis may have to wait to realize his dream of creating additional space for after-hours screenings, panels, readings and special guest appearances. Then again, he's still got another week.