Despite a few technical glitches, fits and starts, The Daily Reel, a new website devoted to finding the best video work online, is finally up and running. The site, of which I am one of the main contributors, faces a daunting task: How to sift through the 99% of the crap that is currently being uploaded to the web for your viewing enjoyment and actually find something worthwhile watching.
Currently, there are a handful of videos in The Daily Reel's daily top ten best videos that are admittedly not that hot. But the hope is that these videos will get better, that new auteurs will arrive onto the online scene with better content rather than one-joke videos and crude, amateurish stunts. My personal favorites today include a collection of animated clips, the Time Burton-esque "Tale of How" the inventive "Still Life with Flowers" (from a budding Michel Gondry), the haunting "Before and After," and the hilarious "Star Trek Cribs."
I will be doing my best to raise the bar of the content at The Daily Reel -- with the help of Filmmaker Magazine's Matthew Ross and Daily Reel managing editor, Alexandra Delyle, I think we can do it. And rather than add to the reams of uploaded junk that clogs the web, The Daily Reel will act to sift, comment and highlight -- which seems to me a much more useful model than just one more myspace-youtube-video-free-for-all. Since we, as a culture, continue to drift further online, I think it's time to look at this new media format in a serious way.
Please check out the site and let us know what you think.