In advance of Michel Gondry's wacky, disturbing personal excavation of himself "The Science of Sleep," opening next weekend, distributor Warner Independent Pictures has paid independent filmmaker Pete Moraites for a short remix that specifically combines elements from Gondry's film with his own work. Called "DreamAwake" -- which I was first alerted to via The Daily Reel -- the film is further proof of online video's increasing intermixing with conventional methods of talent discovery, marketing and distribution (and the ways that copyright laws continue to willfully break down).
According to the filmmaker, Warner Independent saw one of his other films on YouTube ("Program Yourself" ) which led them to another project called "DreamAwake." "They asked me if I'd like to submit it to their promotional site for the film," he told The Daily Reel. After remixing it with footage from Gondry's movie and one of his other works, he submitted the new cut. "They liked it so much they actually offered to pay me."
When everyone from avant-garde dinosaur Jonas Mekas to major studio divisions are trying to harness the power of online video, it's clear that the new medium is taking off.
The Daily Reel may still be in its infancy, but I'm starting to be convinced that the timing was absolutely right.