In the past, indieWIRE has served three different audiences ... and not particularly well, I might add. Professionals look to indieWIRE to cover the "indie biz" as comprehensively as possible. Consumers, from film fanatics to occassionally just fanatics, see indieWIRE as a glimpse into thriving world of independent film. The prosumer audience (call them "the emerging indie filmmaker") is looking for indieWIRE as a resource, a native guide to the landscape. We try to scratch all three itches (as people frequently want more than one of them scratched), but scratching them better and more distinctly is a big part of what's driving the thinking of the "new indieWIRE."