Brian Clark (Managing Member, indieWIRE) ruminates on digital change for independent artists and the meta of all things indieWIRE.
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» How to Write a Killer BlogAd
» Explaining the indieWIRE Relaunch to Members
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The hectic energy around Park City alone is usually enough to make January the most insane month of the year for indieWIRE. This year, though, we have even more going on than normal. With the publishing of this year's Top 10 Undistributed Films list, it means it is time to start ramping up the Undiscovered Gems program with the California Film Institute and Emerging Pictures (in ways that make it bigger than ever.) We're in the process of relaunching our Community with a really amazing social networking system from Sparta Social Networks instead of simple discussion boards and classifieds. It will be integrated seemlessly into our existing Member system (so your free indieWIRE membership is going to unlock more functionality than ever before.) And we're hoping to get all of those done before an indieWIRE co-hosted bash in Park City with the San Francisco Film Society, with whom we'll be announcing a major new West Coast initiative. And between now and then, I resolve to blog a little bit more about each of those.
After working with tens of thousands of dollars of BlogAds across hundred of different blogs for a number of different clients, I started to realize that part of the reason I saw such better response (as an advertiser) from BlogAds as compared to other advertisements (even on other blogs) was the format of the ads. Freed from the constraints of official banner sizes and given the flexibility of "mixed elements," we consistently saw BlogAds over-perform for us if you found ways to make the most of those potentials.
As the publisher of indieWIRE, I'm wearing the opposite hat – I want you as an advertiser to have all of those same advantages when you're advertising with us. The lessons we learned across so many BlogAd placements about how to make the elements perform the best ended up being the same kind of advice we give indieWIRE advertisers: you're talking to a close knit community of regular readers.
» Continue reading "How to Write a Killer BlogAd"The core of the indieWIRE experience is the community, especially that edge where it becomes physical (the indie film community that we're a part of.) That's best manifested in the indieWIRE membership that recieves indieWIRE:Daily (you can sign up as a member for free here.) We're getting ready to send out one of our extremely-rare emails that isn't an actual issue of the Daily explaining to that core community what the indieWIRE relaunch is about and where we are heading in the next few months.
» Continue reading "Explaining the indieWIRE Relaunch to Members" |