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An Open Letter Of Apology To Melissa McCarthy

Box Office Insider By Jim Amos | Box Office Insider July 21, 2014 at 8:05PM

In a sincere My Bad, Box Office Insider delivers a written apology to actress Melissa McCarthy over the beating it gave the opening weekend grosses on "Tammy".
8
Mea Culpa

Dear Melissa:

I am writing because I have searched my conscience lately and have discovered that I owe you a sincere apology.  Weeks before your film "Tammy" opened I was very excited about the movie and was predicting rousing box office returns on the film.  The movie had everything going for it...a 4th of July release date, the pairing of yourself and the always wonderful Susan Sarandon, the fact that the movie was directed by your husband, Ben Falcone (could that be any cuter, I ask you?), and a sterling supporting cast that included Kathy Bates, Dan Aykroyd, Allison Janney, Gary Cole and Toni Collette.  Needless to say, I, along with most people who think they know something about predicting box office success, picked "Tammy" as a can't-miss R rated summer comedy hit.  I got all excited and started talking about how the five day July 4th weekend could result in a gross of over $50 million, completely losing my sensibilities as I gladly found myself swept up in Tammymania.  Even as the opening Wednesday was almost upon us I was still convinced that audiences would flock to their local multiplexes in droves.  Droves I tell you!  

Tammy

But hold on and back the truck up.  When that opening Wednesday was only $6.2 million and the Cinemascore was C+ I immediately did a complete 180, did my best Chicken Little impression and labelled the film a failure.  When I was looking at the grossing potential of "Sex Tape" this past week I mentioned in my blog that R rated comedies have been successful this year, unless your name is Seth McFarlane or Melissa McCarthy.  Ouch, that was as cruel of a beating as school bully John McGrenery gave me in third grade.  But I digress.   Ok it wasn't the over-the-moon opening (the film went on to gross $33 million for the five days) that I and the rest of the industry expected, but a funny thing happened on the way through July.  The film currently sits at $71 million, off a budget of a mere $20 million by the by, which places it at #4 on the list of highest grossing comedies of 2014 (unless you count "I Frankenstein").  In its' view-finder is "The Other Woman", which amassed $83 million earlier in the summer (and that needed not one, not two, but three female leads to accomplish that feat).  Melissa, you needed only yourself and an intoxicated Susan Sarandon to achieve such success.

So it is with a heavy heart that I extend this olive branch and say I am wicked sorry for hurtfully dissing your movie ("wicked sorry" is the sorriest anyone from Boston can ever be, by the way).  Sometimes we become prisoners of our own expectations and get a story into our heads and it stays there.  We see something that looks like a duck, sounds like a duck and acts like a duck yet we still call it a wombat.

I will never doubt you again and can't wait for next May's "Spy" with you and Jason Statham.  Although you'll need to remind me to temper my excitement as the film draws closer.

Warmest Regards
Jim Amos
Box Office Insider

This article is related to: Tammy, Melissa McCarthy, Hit or Miss


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Upcoming Imax Titles

2014
9/5 Forrest Gump
9/26 The Equalizer

Upcoming D-Box Titles

2014
9/19 The Maze Runner

Upcoming 3D Titles

2014
9/26 The Equalizer
10/3 Annabelle

Studio Market Share

Thru August 3rd
1. Fox 18.1% 1,156m
2. Warner Brothers 15.7 998m

Major Film Festivals

8/6 - 8/16 Locarno
8/27 - 9/6 Venice Film Festival