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Hit Or Miss: "Amazing Spider-Man 2"...The Imax Factor

Photo of Jim Amos By Jim Amos | Box Office Insider May 5, 2014 at 12:09PM

Coming as a complete surprise to absolutely no one, the Imax houses on "Amazing Spider-Man 2" were enormous as the format accounted for $9.9% of the total domestic gross this weekend by tallying $9.1 million on these shores. Their per screen average was a hefty $25,500
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Coming as a complete surprise to absolutely no one, the IMAX houses on "Amazing Spider-Man 2" were enormous as the format accounted for 9.9% of the total domestic gross this weekend by tallying $9.1 million on these shores.  The company enjoyed a hefty per screen average of $25,500 from their 353 US & Canada locations.  And the news from overseas is equally as impressive as the film, which has had staggered release dates so far, has now done roughly $24 million internationally, including last night's $1.3 million from China alone.  IMAX CEO Greg Foster added "with China, the global IMAX screen count for ASM2 will hit 703, making this the widest day and date release in the company's 47 year history"

Exhibitor owned PLF Large Format screens proved a success on the film as well, with a take of approximately $6 million, but still well below Imax's PSA.  

Next up for big screen format houses is "Godzilla" on May 16th.

This article is related to: Box Office, Hit or Miss, IMAX, Amazing Spider-Man 2


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Upcoming Imax Titles

2014
9/5 Forrest Gump
9/26 The Equalizer

Upcoming D-Box Titles

2014
9/19 The Maze Runner

Upcoming 3D Titles

2014
9/26 The Equalizer
10/3 Annabelle

Studio Market Share

Thru August 3rd
1. Fox 18.1% 1,156m
2. Warner Brothers 15.7 998m

Major Film Festivals

8/6 - 8/16 Locarno
8/27 - 9/6 Venice Film Festival