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Box Office Insider

Why Hispanic Audiences Are A Box Office Asset

  • By Box Office Insider
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  • June 10, 2014 1:26 AM
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Guest blog by Aaron M. Sanchez This Sunday at the Produced By Conference, there was a panel, "Increase your opening weekend box office: How the Hispanic audience can make all the difference." The panel consisted of John Fithian, President and CEO of National Associaton of Theater Owners; Gail Heaney, a Media Consultant; Roberto Orci, Executive Producer/Writer/Director; and Ray Ydoyaga, Executive VP of Nielsen NRG.

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