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This "Heaven" Is For Real. "A" Cinemascore and a $3.7 Million Wednesday

Photo of Jim Amos By Jim Amos | Box Office Insider April 17, 2014 at 11:18AM

Sony is off to a flying start with their faith based title, "Heaven Is For Real", receiving an "A" Cinemascore and an opening night Wednesday gross of $3.7 million.
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Heaven is for real


Sony is off to a flying start with their faith based title, "Heaven Is For Real".  The film received an "A" Cinemascore ("A+" from audiences 35 and older) and grossed $3.7 million in its opening Wednesday, setting itself up for a very solid five day weekend figure of somewhere in the mid 20's (my prediction on Monday was $26 million).  The film will benefit from a weekend bookended by Good Friday and Easter Sunday, always big movie days to begin with, especially so with a faith based film like "Heaven".

This article is related to: Box Office, Heaven Is For Real


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Upcoming Imax Titles

2014
9/5 Forrest Gump
9/26 The Equalizer

Upcoming D-Box Titles

2014
9/19 The Maze Runner

Upcoming 3D Titles

2014
9/26 The Equalizer
10/3 Annabelle

Studio Market Share

Thru August 3rd
1. Fox 18.1% 1,156m
2. Warner Brothers 15.7 998m

Major Film Festivals

8/6 - 8/16 Locarno
8/27 - 9/6 Venice Film Festival