Click to Skip Ad
Closing in...
Biggest Exhibitors Nix 'Crouching Tiger' Netflix/IMAX Plan; What Happens Now? Biggest Exhibitors Nix 'Crouching Tiger' Netflix/IMAX Plan; What Happens Now? 'The Maze Runner' Outduels Denzel Overseas, Adds Another $27.5 Million for a Box Office Repeat 'The Maze Runner' Outduels Denzel Overseas, Adds Another $27.5 Million for a Box Office Repeat WB Slots Shane Black's 'The Nice Guys' Into June 2016, HTTYD 3 Moves Back To 2017 WB Slots Shane Black's 'The Nice Guys' Into June 2016, HTTYD 3 Moves Back To 2017 Bravissimo!!! In Praise of 'The Trip To Italy' Bravissimo!!! In Praise of 'The Trip To Italy' This Week's Indie Releases: 'Trip To Italy' Expands, 'Cantinflas' Looks to Lure Latino Auds and RSA Sets Off On A 'Life of Crime' This Week's Indie Releases: 'Trip To Italy' Expands, 'Cantinflas' Looks to Lure Latino Auds and RSA Sets Off On A 'Life of Crime' Fox, Disney and Warners Still Lead Studio Market Share Race Fox, Disney and Warners Still Lead Studio Market Share Race Johnny Depp Returns In First Trailer For Lionsgate's "Mortdecai" Johnny Depp Returns In First Trailer For Lionsgate's "Mortdecai" Untitled Release Schedule Changes By Untitled Author Untitled Release Schedule Changes By Untitled Author It's Never Too Early For 2015 Oscar Predictions It's Never Too Early For 2015 Oscar Predictions An Open Letter Of Apology To Melissa McCarthy An Open Letter Of Apology To Melissa McCarthy Outstanding New Trailer For Angelina Jolie's "Unbroken" Outstanding New Trailer For Angelina Jolie's "Unbroken" Next Week's Coming Attractions: "Transformers" Primed To Dominate Box Office Next Week's Coming Attractions: "Transformers" Primed To Dominate Box Office Release Schedule Changes For The Week--"Sex Tape" Unwinds One Week Earlier, "Friday the 13th" Finds Another Friday The 13th And We Finally Get a Good Animated Sausage Movie Release Schedule Changes For The Week--"Sex Tape" Unwinds One Week Earlier, "Friday the 13th" Finds Another Friday The 13th And We Finally Get a Good Animated Sausage Movie Cameron Diaz and Jason Segel's "Sex Tape" Leaks To The Public One Week Earlier Cameron Diaz and Jason Segel's "Sex Tape" Leaks To The Public One Week Earlier Bollywood Masala: "P.K." Moves Up, "Bombay Velvet" and  "Detective Bakshi" Move Out And Tons Of Other Hindi Film News Bollywood Masala: "P.K." Moves Up, "Bombay Velvet" and "Detective Bakshi" Move Out And Tons Of Other Hindi Film News Jennifer Aniston, Tim Robbins and Isla Fisher Team Up In RSA's "Life Of Crime" Trailer Jennifer Aniston, Tim Robbins and Isla Fisher Team Up In RSA's "Life Of Crime" Trailer Thanksgiving Gets A Box Office Boost As "Penguins Of Madagascar" Moves to November 26th Thanksgiving Gets A Box Office Boost As "Penguins Of Madagascar" Moves to November 26th Next Week's Coming Attractions: Angie On The War Path and Potty-Mouth Cowboys Next Week's Coming Attractions: Angie On The War Path and Potty-Mouth Cowboys Cool Trailers Of The Week Include "The Fluffy Movie", "Tammy", "Snowpiercer" and More! Cool Trailers Of The Week Include "The Fluffy Movie", "Tammy", "Snowpiercer" and More! Box Office Insider's Sit Down With "Earth To Echo" Director Dave Green Box Office Insider's Sit Down With "Earth To Echo" Director Dave Green

What Might Affect Grosses This Weekend:NBA/NHL Playoffs And The Memorial Day Effect

Photo of Jim Amos By Jim Amos | Box Office Insider May 21, 2014 at 11:40AM

Weather is always a factor on Memorial Day weekend and this year most of the country will have to deal with the heat, especially in the south and the plains states. As far as rain, those areas might have their Memorial Day cookouts rained out on Saturday and/or Sunday, driving many to their local movie houses.
0
NHL


Weather is always a factor on Memorial Day weekend and this year most of the country will have to deal with the heat, especially in the south and the plains states.  As far as rain, those areas might have their Memorial Day cookouts rained out on Saturday and/or Sunday, driving many to their local movie houses.  

From a sports standpoint, the NBA and NHL playoffs are in full force as both leagues' conference finals continue this weekend, which will affect grosses.  The Indiana Pacers & Miami Heat play Saturday night at 8:30 (Eastern Time) and the Chicago Blackhawks and Los Angeles Kings play at 8:00 PM (Go Kings).  Sunday finds the San Antonio Spurs and Oklahoma City Thunder at 8:30 PM and Montreal Canadiens and New York Rangers at 8:00 PM.  

Look for Sunday to be higher than normal for all films this weekend and they all receive the gift-with-purchase of a higher than normal Monday as well.  Especially with family titles, the Sunday of Memorial Day can often be the highest grossing day of the weekend.  Looking at the last few years, animated titles such as "Epic" in 2013 and "Kung Fu Panda 2" in 2011 both enjoyed big Mondays as well, with 78% of their four day weekend take coming from the Friday through Sunday.  Even when you look at a PG-13 film like 2012's "Men In Black 3" the three day is only 79% of the four day take, showing how strong the Monday of Memorial Day weekend can be with family movies.  However, R rated titles such as 2013 offerings "Fast 6" and "Hangover 3" along with 2011's "Hangover 2" all grossed roughly 83% of their four day take from the first three days.

This article is related to: Box Office Hurdles, Box Office


E-Mail Updates





Recent Comments

Upcoming Imax Titles

2014
9/5 Forrest Gump
9/26 The Equalizer

Upcoming D-Box Titles

2014
9/19 The Maze Runner

Upcoming 3D Titles

2014
9/26 The Equalizer
10/3 Annabelle

Studio Market Share

Thru August 3rd
1. Fox 18.1% 1,156m
2. Warner Brothers 15.7 998m

Major Film Festivals

8/6 - 8/16 Locarno
8/27 - 9/6 Venice Film Festival