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Wow - 'Heaven is For Real" Leads All New Openers, "Transendence" Barely Registers

Photo of Jim Amos By Jim Amos | Box Office Insider April 19, 2014 at 6:15PM

It's a Tale Of Two Studios this morning as Sony's "Heaven Is For Real" is off to a truly heavenly start, with a three day estimate of almost $20 million and $27 million for the five day, close to my prediction. The film, as expected was huge in the heartland and proves that, at least for the time being, faith based films are still on a roll.
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Heaven is for real

It's a Tale Of Two Studios this morning as Sony's "Heaven Is For Real" is off to a truly heavenly start, with a three day estimate of almost $20 million and $27 million for the five day, close to my prediction.  The film, as expected was huge in the heartland and proves that, at least for the time being, faith based films are still on a roll.

I, in addition to every single other person on the planet, couldn't have imagined a three day opening for "Transcendence" that struggles to break into double digits.  Yet, the Johnny Depp starrer looks to come in fourth for the weekend at a mere $11 million.  Yes $11 million.   Not a Good Friday at Warners.

"Captain America: Winter Solider", with a strong hold, and "Rio 2" will battle for the box office title, with each looking at between $23-25 million.

The other new openings didn't fare particularly well either.  Open Road will hopefully get to $10 million for the three days on "A Haunted House" and Disney's "Bears" did half of their previous Earth Day weekend offering, "Chimpanzee" coming it at lackluster $5 million.

Full estimates tomorrow morning.

This article is related to: Hit or Miss, Greg Kinnear


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Upcoming Imax Titles

2014
9/5 Forrest Gump
9/26 The Equalizer

Upcoming D-Box Titles

2014
9/19 The Maze Runner

Upcoming 3D Titles

2014
9/26 The Equalizer
10/3 Annabelle

Studio Market Share

Thru August 3rd
1. Fox 18.1% 1,156m
2. Warner Brothers 15.7 998m

Major Film Festivals

8/6 - 8/16 Locarno
8/27 - 9/6 Venice Film Festival