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Watch Stephen Colbert's TV Commercial Sell-Out-Off

Photo of Caryn James By Caryn James | James on Screens January 12, 2011 at 5:06AM

Deep into awards season, it's time to remember what awards are really about: money.
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Deep into awards season, it's time to remember what awards are really about: money.

Here's a great clip from last night's Colbert Report, which begins with Stephen Colbert sending up the Grammy nominations.

The best part comes four-and-a-half minutes in, when members of Vampire Weekend and The Black Keys compete to see who has sold out more by licensing their songs for TV commercials. It's a self-mocking "Sell-Out Off," and as Ezra Koenig of Vampire Weekend put it: "I see your Zales and raise you Honda."

The Colbert ReportMon - Thurs 11:30pm / 10:30c
MeTunes - Grammy Vote - Dan Auerbach, Patrick Carney & Ezra Koenig
www.colbertnation.com
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