It takes a lot for me to notice sports, like some college basketball game forcing Letterman into reruns. But Alec Baldwin and John Krasinski are two of the funniest actors on television, and even I get the Yankees vs. Red Sox rivalry, so this new commercial transcends sports.
In the black-and-white ad (the first in a series for New Era, which manufactures Major League Baseball caps) Yankees fan Baldwin and Red Sox fan Krasinski trade what some people would call insults and others just the truth.
I grew up in New England, so Krasinski's Red Sox affection is familiar; some members of my own family are just as deluded.
But I live in New York, and my heart is with Baldwin, who happens to be right - and who has the best lines. Playing off his entitled Jack Donaghy persona from 30 Rock, he explains to Krasinski that the Yankess do not have a rivalry with the Red Sox, because "fire doesn't have a rivalry with kindling."
Take a look: