Last week, Mark Cuban asserted that the reason he wouldn't play my film at his Landmark Theaters was because IFC hadn't offered Landmark any ancillary revenue sharing. I responded to Mark Cuban's assertion by suggesting that if this was in fact his main reason for pulling my film from his Landmark theaters, then why not simply propose a negotiated revenue sharing arrangement with IFC? A week has gone by, and Mark Cuban has been uncustomarily silent.

Today, I sent him the following e-mail:

Hey Mark,

I never heard back from you in response to my last e-mail proposing that we resolve the IFC/Comcast/Landmark Theaters issue by negotiating some kind of revenue-sharing deal (which you yourself proposed) in exchange for playing my film at your Landmark Theaters.

Also, just so you know, my film (which debuted at #7 at the specialty box office) outperformed many of the other films playing at your Landmark Theaters last week, despite the fact that those other films did not have a simultaneous day and date release.

The good news, for you as well as for me, is that day and date works. My film (unlike "Bubble") proves that a film can be released simultaneously through video on demand (all the time, and anytime) and still do significant business at the box office. This will no doubt help to dispel the anxieities of those theater owners who are worried about the impact that day and date will have on their grosses. A film that people want to see is still a film that people want to see. In the end, that is the only thing that will count - commercial viability. When and how a film is released will always be secondary to whether or not there is an audience for it.

I look forward to hearing from you.

Best,

Caveh