David Ehrlich announced via Twitter this afternoon that he has been removed as editor of the Viacom-owned website, effective at the end of the day. Ehrlich emailed this statement to Criticwire:

You could say that I was fired, but I prefer to say that I've been invited into the illustrious company of luminaries such as Jesse Camp, several now-twentysomething moms, and the entire cast of Undressed someone who has been fired by MTV. I guess either way you kinda have to say that I was fired. 

Almost a year to the day since I was hired as Senior Editor of, I have been the opposite of that. In all sincerity, it's been a rare and terrific pleasure to run the site, even if it was immediately clear to me that had a somewhat tenuous place in MTV's strategy for the future, though I must stress that I have been told precisely nothing about what that strategy might entail. Also, it must be said that MTV explicitly permitted me to run their corporate entity with almost absolute autonomy. For all of the hurdles that come along with working in a building that made coming to work feel like I was LARPing Tati's Playtime, I was effectively allowed to do whatever I wanted. Perhaps I would have traded a pinch of freedom for some more support, but I never took for granted how special an opportunity this was. 

Of course, the true credit for that belongs to my wonderful team of writers, of whom I am unspeakably proud. hasn't been a different site because it was permitted to be, it's been different because it had the people capable of making it that way. Truly relying on the quality of the content is not a viable option for many websites, and it may not have been a winning one for me, but I genuinely believe that was a unique and vital place because of it. This has been the most insanely stressful and rewarding year of my life, and I will always be grateful to my writers for making that possible, and to the job for making it possible for me to know them. 

The same goes to the kind and generous Kevin Polowy, who hired me and now works at Yahoo! Ditto Kase Wickman and Craig Flaster, who made it a pleasure to go into bloody Times Square every day. I also have to thank Joe Hughes, John Lianoglou, Eric Ditzian, Kevin Sullivan, Josh Horowitz, Brooke Tarnoff, and everyone else with whom I worked at Viacom, especially the endlessly patient cafeteria crew, and ESPECIALLY the gentleman at the lobby coffee stand who just this morning anticipated my order for the very first time.

Needless to be said, my writing and / or editorial services (of both the text and video variety) are available, and those interested can reach me at I have non-refundable airfare and accommodations for the entire length of the Berlinale next week, and with it lots of potential coverage that could use a home!  

And like every piece I wrote for, this is now way too long. 

It's been great. Onwards. - d

Under Ehrlich, reached out to hardcore cinephiles and casual readers alike, running an interview with the Criterion Collection's Michael Koresky on the films of Terence Davies and talking New York Rangers hockey with obsessive fan (and The Wolf of Wall Street actress) Margot Robbie. The site's most successful articles were mainly in list form, but rather than knocked-off listicles, there were extensive considerations of the films of Johnnie To or all 66 winners of Cannes' Palme d'or. (And then there's Eric Snider's hilarious imagining of how The Lone Ranger got greenlit.) In short, it was a site that made cinephilia fun, employing a long list of sharp and lively writers who may now be, like Ehrlich, looking for their next gig.

THE 25 BEST FILMS OF 2013: A VIDEO COUNTDOWN from david Ehrlich on Vimeo.