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Indiewire's Alison Willmore Becomes BuzzFeed's First Film Critic

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by Sam Adams
March 19, 2014 11:00 AM
2 Comments
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Alison Willmore

Two years after becoming Indiewire's first staff TV critic, Alison Willmore is leaving to become the first film critic at BuzzFeed. The move was announced on MediaBistro this morning. Her first day at the new gig will be March 31. Indiewire has started a search for Willmore's replacement, which they hope to fill in the coming weeks.

In a statement, BuzzFeed's entertainment editorial director Jace Lacob said the position "isn’t going to be about generating capsule reviews with letter grades; instead, Alison will be writing film criticism that provokes and propels the conversation, both on social media and in life." The focus on "the conversation" rather than strict reviews will presumably allow Willmore to focus on worthwhile films without falling prey to the "Bambi Rule" controversy that clouded the appointment of BuzzFeed's first books editor.

BuzzFeed already features tons of writing on movies, from lengthy essays and features to its signature quizzes lists, but naming Willmore as a dedicated critic, rather than a squishier term like "film writer," indicates that a site whose business model involves cracking the code of how and why people read what they read believes there's a place for criticism in the new media culture.

Criticwire has reached out to Willmore for comment on how she plans to approach the new position, and will update this post with her responses this afternoon.

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2 Comments

  • moldy | March 19, 2014 11:21 AMReply

    just what the world needs, another critic

  • THE APOCALYPSE IS UPON US | March 19, 2014 11:08 AMReply

    Oh god no. This is a huge pro for indiewire (now Sam Adams is the only retard left on this site) but this is soooo bad for people who actually care about critics' opinions. How can someone who thinks the best show to have ever been made (true detective) is overrated? Not to mention she actually thinks 'Girls' is a good show (loool).

    But this is great for buzzfeed because its a cancerous site that operates solely on 'click bait'. Too bad they only hire people based on their looks, because theres no way theyd go for sam adams. No that they would go for his skill (or lack of, in this case).

    But lets not make this about that autist, we have to say farefell to the original autistik person of indiewire. May the site be a little less sh!tty now that shes gone :DD

    Oh and:

    "isn’t going to be about generating capsule reviews with letter grades; instead, Alison will be writing film criticism that provokes and propels the conversation, both on social media and in life." The focus on "the conversation" "

    Is the funniest thing Ive read in a while. Lol at least buzzfeed knows how to joke.

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