AbracaDeborah

The Sundance hype cycle can turn a movie from a question mark to a must-see masterpiece overnight. So when film critics started raving on Twitter last night about a Kristen Wiig movie called "AbracaDeborah," I assumed it was something I'd managed to overlook in the festival's substantial catalogue, and started fervently searching for more information. Could this be the breakout hit of Sundance 2016?

As I shortly realized, there's no such movie as "AbracaDeborah." The raves were part of an impromptu public in-joke, spurred by an offhand remark by Uproxx's Mike Ryan last week and revived at the festival's annual blogger party. But after six days, Sundance's critics had churned out so many fervent insta-reactions and so much overheated Oscar talk that it was easy to mistake their gags for the real deal — especially since some of their made-up raves are less ridiculous than things some critics have written about actual movies.

"AbracaDeborah's" moment has passed now: It's the social-media equivalent of "you had to be there." But a few avid cinephiles and Wiig-heads who didn't quite get the joke are still lighting up social media, searching for anyone who can give them more information on a movie that, real or not, still sounds pretty amazing.