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New Action Film Solicits 6 Second Video Reviews From Social Media

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by Matt Singer
March 18, 2013 4:40 PM
2 Comments
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"Olympus Has Fallen."
"Olympus Has Fallen."

Film critics who've seen the new "Die Hard" in the White House movie "Olympus Has Fallen" will have to wait until at least tomorrow at 3:00 PM to publicly share their thoughts about it. That's when the embargo on their reviews lifts. In the meantime, the film's distributor, FilmDistrict, has outsourced their job to the general public: recruiting regular people who've seen advanced screenings of the movie to share their "6 Sec Reviews" -- with only six seconds to work with, there's no time to type out the entire word "seconds" -- on Vine, the new social media video app that lets you share (extremely) brief clips with the world via your smartphone.

For example:

You may notice that the woman in this particular Vine is standing in front of an "Olympus Has Fallen" poster ready-made for her comments. "YOUR QUOTE HERE!" it reads, followed by "Your Name Here." And she obliges with a 6 Sec Review perfect for poster blurbage: "'Olympus Has Fallen' was dramatic!" she says, "Riveting! The stuff that good movies are made of!" 

Six seconds of stuff you can stick right on a poster -- and absolutely nothing else. It's the perfect movie review! Welcome to Weird Pull Quote Theater: The Television Show. By the way, so far I haven't been able to find a 6 Sec Review of "Olympus Has Fallen" that isn't wildly (albeit concisely) positive. So the movie must be amazing, right?

Watch more "Olympus Has Fallen" 6 Second Reviews.

[H/T Matt Patches]

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2 Comments

  • embargoat | March 19, 2013 11:08 AMReply

    baaaaaaaaa.

  • bob hawk | March 19, 2013 3:52 AMReply

    OMG . . . some dodos who do ad copy for ADVANCE screenings still make the mistake of referring to them as advancED -- but a journalist? Matt Singer, go to the blackboard and write ADVANCE SCREENING 50 times! (smiley face)

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