Click to Skip Ad
Closing in...
Cahiers du Cinema's Top 10 Movies of 2014: 'Goodbye to Language,' 'Under the Skin,' 'Love Is Strange' Cahiers du Cinema's Top 10 Movies of 2014: 'Goodbye to Language,' 'Under the Skin,' 'Love Is Strange' Daily Reads: The Epic Uncool of Philip Seymour Hoffman's Career, How Scarlett Johansson Subverts Her Good Looks and More Daily Reads: The Epic Uncool of Philip Seymour Hoffman's Career, How Scarlett Johansson Subverts Her Good Looks and More 'The End of the Tour' Sundance Reviews: Jason Segel Impresses as David Foster Wallace 'The End of the Tour' Sundance Reviews: Jason Segel Impresses as David Foster Wallace Why the Unanimous Praise for 'Boyhood' Is Bad for Film Criticism — and for 'Boyhood' Why the Unanimous Praise for 'Boyhood' Is Bad for Film Criticism — and for 'Boyhood' 'Girls' Outrage Tracker: Season 4, Episode 1, 'Iowa' 'Girls' Outrage Tracker: Season 4, Episode 1, 'Iowa' Now Streaming: 'The Interview' and Other Movies That Didn't Get Us Threatened Now Streaming: 'The Interview' and Other Movies That Didn't Get Us Threatened 'Strange Magic' Reviews: Yup, That's Late Period George Lucas, All Right 'Strange Magic' Reviews: Yup, That's Late Period George Lucas, All Right 'Going Clear' Sundance Reviews: A Scorching Takedown of Scientology 'Going Clear' Sundance Reviews: A Scorching Takedown of Scientology Not at Sundance? Watch 14 Festival Films Via Sundance's #ArtistServices Not at Sundance? Watch 14 Festival Films Via Sundance's #ArtistServices David Bordwell Shows How Aspect Ratios Matter David Bordwell Shows How Aspect Ratios Matter Love or Hate 'American Sniper,' We're Brought Together By Its Bad Fake Baby Love or Hate 'American Sniper,' We're Brought Together By Its Bad Fake Baby 'Girls' Outrage Tracker: Season 4, Episode 2, 'Triggering' 'Girls' Outrage Tracker: Season 4, Episode 2, 'Triggering' The Scrambled Sexuality of 'Frozen's "Let It Go" The Scrambled Sexuality of 'Frozen's "Let It Go" Meet the Indiewire | Sundance Institute Ebert Film Criticism Fellows, 2015 Meet the Indiewire | Sundance Institute Ebert Film Criticism Fellows, 2015 Daily Reads: Movie Monsters That Look Like Genitalia, Why It Feels Like There's Too Much TV and More Daily Reads: Movie Monsters That Look Like Genitalia, Why It Feels Like There's Too Much TV and More 'Disney Deaths' and 'Big Hero 6': How Children's Stories Process Loss 'Disney Deaths' and 'Big Hero 6': How Children's Stories Process Loss 'Dope' Sundance Reviews: A Smart, High-Energy Comedy 'Dope' Sundance Reviews: A Smart, High-Energy Comedy How Kids Change the Way Critics Watch Movies, Why It's Hard to Fight for Gender Equality in Hollywood and More How Kids Change the Way Critics Watch Movies, Why It's Hard to Fight for Gender Equality in Hollywood and More 'Z for Zachariah' Sundance Reviews: M for Mixed 'Z for Zachariah' Sundance Reviews: M for Mixed First Reviews of Johnny Depp's 'Mortdecai': Scraping Bottom With a Waxed Moustache First Reviews of Johnny Depp's 'Mortdecai': Scraping Bottom With a Waxed Moustache

New Action Film Solicits 6 Second Video Reviews From Social Media

Criticwire By Matt Singer | Criticwire March 18, 2013 at 4:40PM

"Your Quote Here" -- "Your Name Here."
2
"Olympus Has Fallen."
"Olympus Has Fallen."

Film critics who've seen the new "Die Hard" in the White House movie "Olympus Has Fallen" will have to wait until at least tomorrow at 3:00 PM to publicly share their thoughts about it. That's when the embargo on their reviews lifts. In the meantime, the film's distributor, FilmDistrict, has outsourced their job to the general public: recruiting regular people who've seen advanced screenings of the movie to share their "6 Sec Reviews" -- with only six seconds to work with, there's no time to type out the entire word "seconds" -- on Vine, the new social media video app that lets you share (extremely) brief clips with the world via your smartphone.

For example:

You may notice that the woman in this particular Vine is standing in front of an "Olympus Has Fallen" poster ready-made for her comments. "YOUR QUOTE HERE!" it reads, followed by "Your Name Here." And she obliges with a 6 Sec Review perfect for poster blurbage: "'Olympus Has Fallen' was dramatic!" she says, "Riveting! The stuff that good movies are made of!" 

Six seconds of stuff you can stick right on a poster -- and absolutely nothing else. It's the perfect movie review! Welcome to Weird Pull Quote Theater: The Television Show. By the way, so far I haven't been able to find a 6 Sec Review of "Olympus Has Fallen" that isn't wildly (albeit concisely) positive. So the movie must be amazing, right?

Watch more "Olympus Has Fallen" 6 Second Reviews.

[H/T Matt Patches]

This article is related to: Weird Pull Quote Theater


E-Mail Updates