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New Action Film Solicits 6 Second Video Reviews From Social Media

Criticwire By Matt Singer | Criticwire March 18, 2013 at 4:40PM

"Your Quote Here" -- "Your Name Here."
2
"Olympus Has Fallen."
"Olympus Has Fallen."

Film critics who've seen the new "Die Hard" in the White House movie "Olympus Has Fallen" will have to wait until at least tomorrow at 3:00 PM to publicly share their thoughts about it. That's when the embargo on their reviews lifts. In the meantime, the film's distributor, FilmDistrict, has outsourced their job to the general public: recruiting regular people who've seen advanced screenings of the movie to share their "6 Sec Reviews" -- with only six seconds to work with, there's no time to type out the entire word "seconds" -- on Vine, the new social media video app that lets you share (extremely) brief clips with the world via your smartphone.

For example:

You may notice that the woman in this particular Vine is standing in front of an "Olympus Has Fallen" poster ready-made for her comments. "YOUR QUOTE HERE!" it reads, followed by "Your Name Here." And she obliges with a 6 Sec Review perfect for poster blurbage: "'Olympus Has Fallen' was dramatic!" she says, "Riveting! The stuff that good movies are made of!" 

Six seconds of stuff you can stick right on a poster -- and absolutely nothing else. It's the perfect movie review! Welcome to Weird Pull Quote Theater: The Television Show. By the way, so far I haven't been able to find a 6 Sec Review of "Olympus Has Fallen" that isn't wildly (albeit concisely) positive. So the movie must be amazing, right?

Watch more "Olympus Has Fallen" 6 Second Reviews.

[H/T Matt Patches]

This article is related to: Weird Pull Quote Theater


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