Prepare for a, ahem, fresh take on the old movie review show format.
(Yes, people, these are the jokes. Look, I'm trying my best.)
The popular criticism aggregator Rotten Tomatoes is expanding into radio with the birth of "Rotten Tomatoes Radio," premiering on Sirius XM on June 7th. The show is described in The Hollywood Reporter as "a weekly one-hour call-in show to be hosted by the website's editor, Matt Atchity."
"My staff and I love movies, and joking and debating about movies fuels a lot of what we do on our website," Atchity said. "We look forward to sharing those discussions -- and arguments -- every week with Sirius XM listeners."
I love this idea. For years I've been pitching producers and webmasters on the idea of a movie review call-in show. It's always struck me as the perfect blend of old school -- the tried-and-true radio talk show format -- and new school -- the interactivity and democratization of the web. And satellite radio is a great venue because they'll be able to draw listeners and callers (not to mention critics) from all over the country. That dialogue is everything we love about film in a nutshell.
Rotten Tomatoes previously lent its name and Tomatometer to a hybrid movie and comedy series called "The Rotten Tomatoes Show," which aired on Current from 2009 to 2010. "Rotten Tomatoes Radio" feels like an idea with so much potential and so many possibilities. I hope it turns out to be a great show.
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