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Weird Pull Quote Theater: 'Ape'

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by Matt Singer
October 10, 2012 11:45 AM
1 Comment
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"Ape."
And now, it's time for another installment of Weird Pull Quote Theater!

FromApeFilm.com

Movie"Ape"

Pull Quote: "It was really bad."

Author: Beatrice Behn, Indiewire

Original Quote, in Context[From a conversation between members of the Critics Academy about a film that won an award at the Locarno Film Festival.] "It was really bad. I do not understand that decision. If you give a prize like that, you have to really believe in your decision. There was hardly anyone watching this film. Some people left, a lot were asleep. I would have walked out if I hadn't been writing a piece about it."

Why It's WeirdBecause it's a negative quote from a negative review of the film. This sort of thing has been done before (for the second time today on Criticwire, I'll link to David Lynch's infamous ad for "Lost Highway") but it is still pretty rare. Here's what Beatrice has to say about her quote appearing on the poster for a movie she disliked:

"In the good spirit of William Castle, master of making mediocre films but marketing them with tons of gimmicks, I think the 'Ape' guys pulled off the best advertising campaign that they could possibly get. I wish their film was half as clever. 

"When I was approached by the filmmaker and asked if he could use my quote I was reluctant at first but then thought it would actually be quite interesting to see what will happen. However, I also thought they would put up a bunch of quotes that would probably give a range of opinions. So, yes I was very surprised to see it featured in bold letters on the top, and to see it is the only quote on the poster."

"The best advertising campaign... I wish their film was half as clever!" Beatrice just gave them the pull quote for the back of their DVD!

This has been another installment of Weird Pull Quote Theater!

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1 Comment

  • Marty J. | October 10, 2012 4:30 PMReply

    Guess they could've pulled from this review from FILM COMMENT.

    "Ape by Joel Potrykus was one of the most stimulating if imperfect American entries premiering in Locarno. Heavily relying on its charismatic protagonist from whom the camera hardly ever strays, Ape stands out for its credible existential intensity. Trevor (Joshua Burge) is a second-rate standup comedian with pyromaniac tendencies who is endowed with a naïve kindness, unlimited free time, and the occasional match. Virtually plotless, Ape convincingly captures the void of post-adolescent boredom and anguished indifference towards “success.” The Michigan suburb Trevor lives in seems to be caught in a temporal standstill, Nineties outfits adorning his lanky figure as extras (who could easily be from Slacker) randomly walk in and out of frame. The film’s meditative apathy makes it both authentic and hard to watch."

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