April 12, 2012 at 11:42AM
Prepare to luxuriate (in) another weird movie ad pull quote.
And now, it's time for another installment of Weird Pull Quote Theater!
From: The Village Voice, Vol. LVII No. 15
Movie: "Damsels in Distress"
Pull Quote: "An exhilarating gift of a comedy! To luxuriate that retro bubble of sparkling wit is a pleasure not to be missed!"
Author: Peter Travers, Rolling Stone
Original Quote, in Context: "So welcome 'Damsels in Distress,' an exhilarating gift of a comedy about college, the female intellect, the limitless male ego, inventing a new dance, and suicide prevention... This is the world as Stillman sees it, and to luxuriate for two hours in that retro bubble of sparkling wit is a pleasure not to be missed."
Why It's Weird: Because it's missing several key words. Travers' original sentence is fine, but the bastardized version in the ad removes the phrase that gives the whole thing coherence. You don't luxuriate something, you luxuriate in something, which is exactly what Travers wrote; that luxuriating in two hours of writer/director Whit Stillman's "sparkling wit" was a lot of fun. The ad ditches the 'in' for some reason, likely space concerns. Bonus weird points for illogically messing with a quote that was supposed to be about the joys of good writing. Now go luxuriate the shit out of this movie!
This has been another installment of Weird Pull Quote Theater!