DMW: Digital Music W...

Funny to see this as a PR item the other day. EMI Music Marketing and Tsunami Entertainment have done what every purist Goldfrapp fan has feared -- whore more sweet sounds of Goldfrapp to corporate America. It was bound to happen. Plus, its not like the band didn't intend for this to happen. They want this to happen. Big difference. Just think, would Alison and Will go out of their way to make re-mixes of "Fly Me Away" and "Number 1" if they didn't encourage this deal to happen in the first place?

Photo by Ross Kirton

Fans can go on message boards and say all they want about how they feel (from trepidation to naivete to entitlement to all out support for Target). The truth of the matter is, bands/musicians are trying new ways to get their music to the masses. Music channels don't really program music videos as much anymore and radio doesn't really play Goldfrapp music. In fact, who the fuck listens to radio anymore when people have iPods, iPod adapters and satellite radio in dashboards?

Is it wrong for bands to pursue these kind of deals? To think outside the box and get their music marketed via alternative streams? Was it wrong for Jaguar to run an ad that featured music by Spoon? Was it wrong for Budweiser to feature The Chemical Brothers in their spots? Was it wrong for Nissan to feature Air in their spot last year for The Pathfinder? No. No. No. No. And No.

Yes, its too bad that Goldfrapp can't be your best kept secret or the coolest band on Earth that would shoot down an opportunity to make loads of $$. My official reaction to the press release is -- "Good for them! They deserve it!"

On a separate note, Goldfrapp will be on an episode of The L Word when it runs its fourth season on Showtime in Spring 2007. I don't know if I'll turn on my premium movie package just yet. Although, Showtime did have the sense to order more episodes of Dexter. That show is so fucking awesome.