DMW: Digital Music W...

**Updated** 2/2 Video Re-Posted on Colonel Blimp's Site

Colonel Blimp's site has re-posted the video to Dougal Wilson's videography. I HIGHLY suggest you watch it from their site. Its a very nice, clean playback vs. what's on YouTube.

No blowbacks this time. Mute Finally posted the video:

Now I can safely write this...

After watching the video, I've noticed several times that Alison was doing some Jesus posing. The video is so understatedly simple, and yet its laced with a lot of symbolism from fairy tale/fantasy, religion and paganism. Sure its cool to see Alison's legs (which seem to get skinnier by the months?) and bushes and leaves dancing in not-so-awesome choreography. But if you look past that nonsense, you can get the sense that this is more about a woman trying - in her delusional state - to mend a broken relationship. I love the ending. That's the best part. Will makes a rare appearance in a Goldfrapp video. I think the last time Will was in a Goldfrapp video was waaaay back in the Felt Mountain era for the "Pilots" video.

***Week of 1/7***
I had to unpublish this post earlier today when Mute started deleting threads from Goldfrapp's official message board site. Strangely, it was Mute late last year that mentioned that marketing for this album would be focused primarily online because its such a departure from Supernature; that it required "a certain degree of discovery and word-of-mouth". So far, Mute hasn't handled the viral marketing part too well. Instead of creating positive vibes from fans surrounding the impending release, fans get censored or get their threads deleted.

Mute is in fact doing a great job at kicking Goldfrapp fans in the ass and taking the ruler and slapping it across virtual hands of Goldfrapp fans for posting links to sites that have started the leaks. Fans are starting to get a bad taste in their mouth right now. Who knows what kind of viral marketing Mute had in mind? The band (and perhaps the label) was nervous to get fan reaction on Seventh Tree. But now that we're nearing the home stretch, Mute/EMI has to be thinking "How do we capitalize on these leaks? What can we do to get the general public really into this new Goldfrapp album?" Well for starters, PLEASE STOP PUNISHING THE FANS. And by fans, I mean those people who spend a fraction of their time on the band's message board and actually post things and don't lurk. Those are the people who give a shit about the band. I kinda feel for the moderator of the site because they have to delete those threads that were sources of the leak. In hindsight, the "A&E" video should never had been posted on Colonel Blimp's site until January 13th. It was part of their news section and for them, it definitely looked like a SNAFU. Now that the video (and this post) has been cached on search engine servers, Mute/EMI will need to live with the fact that there is a good review written so far from Pitchfork.

Care what I think of the video? Its a video that is so simple yet loaded with symbolism. I'll leave it at that.
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My Google Alert was right on the money today! Click here to catch a glimpse of Goldfrapp's video to "A&E", their first single off of Seventh Tree. The video is set to premiere on Channel 4 UK, January 13.

The video was directed by Dougal Wilson. And the production house is Colonel Blimp.