DMW: Digital Music W...

Nine Inch Nails just keeps on raising the bar with Ghosts I - IV. Recently on their website, Trent says "Thank you" to all who have downloaded, bought, ordered, ripped and shared Ghosts I - IV. Step one has been a success. On to step two - the visual aspect of the music. Here's an excerpt from the posting on the site:

This record began as an experiment with us using sound as a means to describe visuals. Early in the project we thought it would be interesting to see what the community could create / collaborate on as a reaction to the music we were making. We wanted to keep the canvas as blank as possible for you, hence the lack of descriptive song titles and the primarily textural artwork and packaging.

They have collaborated with YouTube to host a "film festival" of sorts where the community will utilize music from Ghosts I - IV to make visual projects that they produce and upload.

The concept is for you to take whatever tracks you feel inspired by from Ghosts and create what you feel should accompany them visually. You will be able to see all of the submissions, and a team of us (including me) will be sorting through them and setting aside ones we feel are exceptional. Eventually (within a couple of months?) we will present a virtual "film festival" with me and some special guests presenting selections of your work.

How cool is that?

Speaking of which, remember when I wrote about how we won't know results of how Ghosts I - IV will do in terms of sales? You probably saw this posted elsewhere but to re-cap, NIN earned $1.6 Million since the March 2 release online. Apparently over 800k transactions occurred during its first week and that includes download digitals, physical and pre-orders.