Clearly blogs have caught on. Over the past week, execs at two New York distribution companies separately asked me directly, "What is a blog?" While one exec, a leading distributor, seemed slightly resistant to blogs, the other person, a top acquisitions person at an Indiewood company, expressed an interest in starting a blog. But, the individual worried about whether top level management inside the company might frown on buyers being candid online. Execs at Fox Searchlight have embraced promotional blogging, offering a blog that highlights company releases and news.