As a result of this weekend's NY Times article by Dennis Lim, no doubt a lot of people now know the word mumblecore. Based on an ongoing informal survey, its a term that people either hate or have never heard before... I do wonder if the upcoming IFC series would even exist without the word, which challenged critics, programmars, journalists and distributors to come to terms with it. But now, will audiences take the bait? Hard to say... Anyway, I typed the m-word into Google this morning, see above...