"branded output strategy"

by eug
July 19, 2006 3:10 AM
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mm.jpgLooking for a lesson in modern marketing speak?

Check out the headline to the Walt Disney Studios press release just issued to announce a major studio restructuring that will result in the loss of some 650 jobs. The company's head of production Nina Jacobson (a longtime creative exec and former doc researcher) will be replaced by Oren Aviv (an exec with a background in marketing, on-air TV network branding and advertising). Disney will now make and release only 10 live-action and animated movies per year.

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More: The Biz

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