buzzing over bad "barley" box office figures

by eug
April 4, 2007 3:41 AM
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With due respect to friends at IFC Films and Austin buddy Matt Dentler (who praised the performance of the film), incorrect grosses for Ken Loach's "The Wind That Shakes The Barley" are currently posted online (at sites including Box Office Mojo and Variety). Numbers reported to indieWIRE by box office tracking service Rentrak, used to create an initial Top Ten last night, were also wrong.

The head of a rival company contacted indieWIRE this morning to warn us that the "Wind" numbers reported by IFC Films to Rentrak were wrong. indieWIRE immediately contated IFC and then Rentrak, but on both occasions IFC Films stood by their incorrect numbers. Still, the rival company executive maintained that the numbers did not match the "flash grosses" information for "Wind" released over the weekend. We decided to hold off on publishing indieWIRE's box office column and its accompanying chart today as planned until we could get an appropriate answer to our questions about the weekend numbers.

Late tonight, I reached IFC Films distribution head Mark Boxer who corrected the figures and apologized for any confusion. Boxer reports that the film made $69,279 over the weekend in the United States (or $124,474 on 40 screens in North America). The film has earned about $303,000 in the U.S. so far and $546,000 in North America.

We'll include the complete correct figures in our chart when we publish it on Wednesday.

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