rating stunt?

By eug | eugonline December 7, 2005 at 8:58AM

rating stunt?
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sundancemarquee.jpgA bit about another Sundance '06 film, namely director Kirby Dick & producer Eddie Schmidt's "This Film Is Not Yet Rated", described by Sundance as "a breakthrough investigation into Hollywood's best-kept secret: the MPAA film ratings system and its profound impact on American culture." While I am by no means a proponent of the current MPAA given its checkered past, I am rather bored with people using the MPAA ratings systems as a stunt for PR purposes. The latest example involves those who are making and marketing this new IFC TV doc, who for some unclear reason decided to submit the unfinished project to the MPAA for a rating, even though it doesn't even have a theatrical distributor yet. Not surprisingly, the film has been rated NC-17 and the IFC is trying to get attention by issuing a press release today.

I immediately asked the film's PR rep if I could see the movie since its been submitted to the MPAA only to be told that the film is still being shot. After pressing the matter further, this morning the PR rep said the film was submitted to the MPAA as research ("they felt they needed to see the process first hand if they were going to do a documentary about the process"), and the rep later clarified that the film is now being edited. Despite this strange stab at attention, I am still quite anxious to see the movie, being a fan of Dick & Schmidt's films. Among those they've interviewed for the film are John Waters, Kevin Smith, Darren Aronofsky, Mary Harron, and Bingham Ray.

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