So, "Snakes on a Plane" came in with less than half of the first weekend box office grosses expected by many prognosticators (it made an estimated $15 million, including Thursday nights screenings). Why? Many industry bloggers are weighing in with their thoughts. Some are saying that the Internet buzz was misleading, while others are countering that the online activity was the only solid aspect of the film's marketing strategy. Perhaps, within the insular industry too many people believed the hype? Maybe there is such a thing as a film being too high concept? Here was a movie with a seemingly thin plot, no advance screenings to generate word of mouth and, as a friend suggested today, perhaps too many months of pre-release publicity based essentially on speculation. Will the grosses hold up as word gets out that the film is actually pretty entertaining?