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Brooke Shields Prepartum Expression

By gabe | Gabe's Declaration of Principles October 13, 2008 at 2:24AM

Brooke Shields Prepartum Expression
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In this new ad campaign for the Volkswagon Routon, Brooke Shields is having fun with the idea of making babies JUST to be able to buy the new family wagon:

I "get it." I get the irony.

But the more I think about it, the creepier this campaign feels to me.

Given public battles with postpartum depression, is Brooke Shields really the best choice for this campaign?
Brooke Shields discusses her struggle with postpartum depression
Brooke Shields discusses her struggle with postpartum depression

Did Volkswagon miss the boat? Or am I being too sensitive?