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Errol Morris: Commercial Auteur?

By gabe | Gabe's Declaration of Principles May 20, 2006 at 2:24AM

Errol Morris: Commercial Auteur?

For the first time in recent memory, I saw a television ad that actually had a credit sequence.

The new Nissan Pathfinder campaign, which features a group of douchebags who decide only to make left turns to "see where it takes them" is directed (we are told in the opening credits) by none other than Errol Morris.

(One of the places they end up, when not worrying whether cows will eat their licorice, is the "legendary" Carhenge which hardcore indie film fans will remember from Dan Mirvish's OMAHA: THE MOVIE)

It's no secret that Morris, named "one of the brightest talents in advertising today" by Ad Week, makes quite a living creating television ads.

On his Web site, he proudly posts an archive of dozens, maybe hundreds of ads he created. Morris may be the closest thing going to an advertising superstar.

But a creidit sequence?