Today's New York Observer ran a little item in the Real Estate section in which it appears that the Weinstein Company is issuing an apology for the "house-humping" phenom.
(That is, if 437 hits for a "house humping" search on "Google", coupled with a GQ trend spotting mention and a vigorous debate on Wikipedia constitutes a phenom):
"Oh, there are articles in GQ and in the L.A. Times that describe people attending open houses to steal drugs, or having sex during open houses on people's beds. That happens in this real-estate musical he directed that stars Anthony Rapp.
We hadn't seen the articles. And we hadn't heard of the movie, which is being distributed by the Weinsteins.
But in case this apology seemed like damage control--after all, the movie Open House might be boycotted by real-estate brokers!--Weinstein, Mirvish and friends are quick to turn their P.R. nightmare into the only press they're likely to get."
Is this for real?
Or is this all just a covert viral marketing strategy spun by Open House director Dan Mirvish that would make hoaxer Alan Abel, subject of the doc Abel Raises Cain proud.
(A hint might be the reference to the My Space page in the press release. That, and none actual quotes from feature headline players, The Weinsteins.)