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Great moments in PR
06/14/2004

Responding to the MPAA's decision to give Fahrenheit 9/11 an "R" rating, Lion's Gate Films President Tom Ortenberg had this to say:

"We are adamant about overturning this decision in an expeditious manner to ensure that as many people as possible, including young adults who represent the future of our nation, are able to see one of the most important and thought-provoking films of our time in theaters on June 25."

What, no show times or theater locations?



Comments

I was totally cackling at that as well, such well crafted youth marketing memes.

Posted by Brian at 02:10PM on Jun 14, 2004