Michael Moore's "Fahrenheit 9/11" has become a big "search topic" on web search engines, notes Sam Harrelson from ReveNews.com. He asks, "Is search morphing into a ratings matrix that could rival traditional avenues like Nielsen Media?" Continuing he writes, "It seems that the answer is yes. These films, with their smaller production and marketing budgets, are able to capitalize on search's ability to drive valuable targeted traffic based on a pull, rather than push.