An Indian cellular phone company plans to air a new Bollywood movie on mobile handsets for free and in full Thursday in a bid to promote its video-streaming service. "Rok Sako To Rok Lo," or "Stop, If You Can," will be available to Bharti Tele-Ventures customers in 11 Indian cities, provided their phones have the supporting technology, said Atul Bindal, a director at India's second-largest cellular service provider, A.P. reports.