Ron Tsuruda has joined IFC Films as the company's top marketing executive. As the new SVP of Marketing, Tsuruda picks up duties once handled by Caroline Bock (who managed marketing for both IFC Films and IFC TV). Earlier this year, IFC TV hired Evan Shapiro to oversee network marketing. Tsuruda is the former Senior Vice President, Advertising at Focus Features.
The complete press release follows.
New York, NY, December 15, 2004 - IFC Films adds industry veteran Ronald Tsuruda to its top marketing post it was announced today by IFC Entertainment President Jonathan Sehring. Tsuruda joins the indie film leader as Senior Vice President of Marketing.
"Ron has a superb track record as a marketing executive on numerous films, including IFC Productions’ Monsoon Wedding, that have gone on to deliver strong box office and critical success," commented Sehring. "His ability should be a perfect match for our slate of films and we are thrilled to welcome him to our team."
Tsuruda will oversee all aspects of marketing for the company’s slate of theatrical film releases while becoming an integral part of the management team at IFC. The executive was formerly Senior Vice President, Advertising at Focus Features where he oversaw marketing strategies for their slate of feature films including Gosford Park, Monsoon Wedding, Traffic, The Pianist, Being John Malkovich and Nurse Betty among others. Tsuruda was also responsible for building company brand awareness.
In the span of the executive’s twenty-year career, Tsuruda has worked with Indie veterans such as Russell Schwartz, Bingham Ray, Cary Brokaw and Scott Greenstein.
As the newly appointed Senior Vice President of Marketing, Tsuruda will oversee the media campaigns for the IFC Films slate which includes Rebecca Miller’s The Ballad of Jack and Rose, Dana Brown’s Dust to Glory, Aric Avelino’s American Gun and Michael Showalter’s The Baxter.
