NBC Chief Mulls Blogs for Top News Anchors

BC could create Internet blogs for its top news anchors and celebrity interviewers as it seeks to maintain the appeal of U.S. network news, its top executive said on Tuesday. NBC Universal Television Group President Jeff Zucker said entering the generally opinionated world of blogs might be one way television networks could keep their grip on viewers who increasingly use the Internet for news. Reuters reports.

Posted by brian on Apr 20, 2005 at 06:29PM | Categories: Television